Customer Review

5 of 6 people found the following review helpful
5.0 out of 5 stars Awful cover hides a brilliant, brilliant inside..., 20 April 2011
Verified Purchase(What is this?)
This review is from: Niche: The missing middle and why business needs to specialise to survive (Hardcover)
If any retailer were still in any doubt that specialism, working out what you are and being great at that thing, is the only hope for bricks and mortar retailing then this brilliant book should wipe that out at a stroke. Harkin makes the case for specialism, authenticity, originality and daring communication in a superbly readable and instantly credible fashion.

One thing I like very much is that wherever his case studies relate to examples we've all heard of--Woolworths, Gap or GM, for example--he is able to pull out detail, quotes or analysis you've not heard before. That's hugely valuable and contributes to an unusually high, and unusually entertaining, pace for a business book.

I'm a retailing consultant whose main task, right now, is to teach retailers that having a Big Idea--being something clear, specific, novel and attractive--is the absolutely the key to surviving and thriving in the modern marketplace. Harkin has stuffed me a bit because now I probably ought to just give clients a copy of Niche and save them my full fee!

Well played James, more please.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

4.1 out of 5 stars (9 customer reviews)
5 star:
 (4)
4 star:
 (3)
3 star:
 (1)
2 star:
 (1)
1 star:    (0)
 
 
 
Used & New from: 0.01
Add to wishlist
Reviewer

Richard Hammond
(VINE VOICE)    (REAL NAME)   

Location: Oxford, UK

Top Reviewer Ranking: 2,842