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5.0 out of 5 stars If Prof. Brian Cox was to write a book about web psychology..., 14 Dec. 2012
This review is from: Webs of Influence: The Secret Strategies That Make Us Click (Paperback)
If one of my heroes If Prof. Brian Cox was to write a book about web psychology - it would look a lot like this. Natalie is to consumer behaviour what Brian is to quantum physics. It's really hard these days to take incredibly complex issues and topics and break them down into a language that the guy on the street can understand.

I'm not an academic and whilst it was important for me to understand the principles in this book ~ I'm really pleased that it was accessible enough for someone like me, with a non-scientific background, to understand and get something out of it. If you want a really deep-dive into some of the principles of human behaviour discussed in the book - then this might not be the book for you. But if you work in brand comms or digital marketing, or you would like a no-nonsense book to help you understand why people click on the things they do - and how they act online, then I'd highly recommend this book. It's also got a lot of colourful diagrams, some nice layout and typography and several references to sex. Four things you don't see enough of in business books in my opinion.

Webs of Influence: The Psychology of Online Persuasion 5 stars *****
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