7 of 7 people found the following review helpful
A rather brilliant introduction to PR,
This review is from: Brilliant PR: Create a PR Sensation, Whatever Your Budget, Whatever Your Business (Brilliant Business) (Paperback)
Anyone who has ever worked in PR will know that it can be difficult to explain to friends and family quite what it is they actually do for a living. After 20 years in the business I found my own mother was still somewhat mystified; and I was meant to be an expert communicator! Full marks, then, to Cathy Bussey who pretty much nails it in the first two pages of her brilliant new book.
She sets out to demystify PR for the small business person and it that respect it really is rather brilliant in that everything is kept simple and straightforward. As such, it is also a great introduction to anyone considering PR for the first time, be they a student or, perhaps, a marketing executive who has had responsibility for managing a PR consultancy thrust upon them.
As Bussey acknowledges, there is always a certain degree of conflict between journalism and PR and she manages to straddle both camps in a highly objective manner - something I have not seen achieved before. I have never felt completely comfortable recommending a PR book before, even when they have been kind enough to cover my own case histories. I have no hesitation, however, in recommending this as a good, straightforward and up to the minute introduction to the discipline.