The Ultimate Questioned answered,
Verified Purchase(What is this?)
This review is from: The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World (Hardcover)
I bought this book at the request of my boss to see how we could introduce net promoter scores in our business. Having read the book, I am a convert and it is now my opinion that all businesses should run with this pointing to customer focus.
Littered with examples, some british, it explains all you need to know about the basics of why customer service can only really work if the whole business focuses on it in an organic way.
A good book with a little jargon but very understandable.