4 of 4 people found the following review helpful
Very useful for focusing organizational communications,
By A Customer
This review is from: Communicating Change: Winning Employee Support for New Business Goals (Hardcover)
The authors were very clear on the where to place the primary focus when communicating change in an organization. They helped to dispell some old myths about the effectiveness of newsletters and video presentations. I found their conclusions very sound and very applicable in real work settings.
(4 customer reviews)