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For those really starting on the ground floor.,
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This review is from: The Web Startup Success Guide (Books for Professionals by Professionals) (Paperback)
I'll be honest and admit that I didn't finish the book. As someone who already makes heavy use of web tools and has been running a start-up for a while, I'm perhaps not the type of person this book is really aimed at, just as if you're a web developer who already takes in sites like YC News and Techcrunch daily or reads 37Signals' or Joel Spolsky's blog. But for someone for whom the business on internet is quite new and still a bit of a mystery, then this will be of great use. A lot of concepts of "leveraging" the internet are made, from using social networking to using tools such as Github. As well as explaining the various types of businesses and funding possibilities that exist.
One of my main gripes was the amount of interviews in the book. Many of them felt overly long winded and could have done with being more concise. I'm not totally against the interview style of writing (I'm a huge fan of Founders at Work), but in this instance, the chopping and changing between formats made me feel slightly like I could never really sink my teeth into anything.