Customer Review

8 of 9 people found the following review helpful
4.0 out of 5 stars A little rambling and egotistical but a good read nevertheless, 31 Jan 2009
This review is from: Business Stripped Bare: Adventures of a Global Entrepreneur (Hardcover)
To me, Business Stripped Bare reads somewhere between an act of ego-polishing for Mr Branson and another interesting insight into how a very successful businessman sees the world and in turn how this impacts how he sees business. Setting aside any discussion about his actual or relative level of successes and his admitted transgressions with the law, it cannot be denied that as a brand Virgin has certainly achieved a global status and for that reason alone I would recommend this book for anyone interested in business.

The book itself is very easy to read, I'd image similar in fact to having a conversation with the author. As a result of this, it does sometimes feel somewhat rambling, possibly a little like a "left-brain" stream of consciousness , which produced for me a few moments where I wondered if I accidentally slipped back a few pages and was re-reading something I'd already been through.

Overall, I'd recommend this book to anyone interested in the following:
* Understanding and building global brands
* Seeing the world and business through an entrepreneur's eyes

However, if you dislike the following, I'd leave it alone:
* Rambling self-promotion
* Richard Branson
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4.3 out of 5 stars (41 customer reviews)
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