5 of 5 people found the following review helpful
Fantastic - ideas packed and funny!,
This review is from: Commonsense Direct and Digital Marketing (Paperback)
I was cautious when purchasing this book, as i long for the balance between a course book (serious and academic) and professional (full or examples). I am a marketing and pr manager and this book is just what i needed. i get inspired every ten pages! i highly recommend it. the language is simple, and funny. the book is full of real life examples from big and small companies. the author is an experience, long-term businessman. the book is around 450 pages, bulky and a great value for money.