2 of 2 people found the following review helpful
Ideal For Small Business Owners/Marketeers,
This review is from: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Hardcover)If you have heard plenty about the success of the digital marketing (and maybe understand the basics of a few areas) but have never developed a web strategy then this book is ideal.
It offers an overview of all the major digital marketing techniques, from websites straight through to social media. Each section offers insights on strategy and tactics and provides a foundation from which to develop your e marketing strategy. While it does not offer very detailed/specific instructions on how to most effectively utilize each technique (which I'm sure made it more readable/understandable and prevented me from getting lost) it provides an opportunity to work out which digital areas suit your business best (the majority of times it does provide links to other sources for more info).
While this book is useful for people in businesses both big and small the end of chapter examples focus only on big businesses with big budgets. Coming from an SME background this was frustrating and is the only reason I'm not giving it 5 stars.
A great book all round. Thanks Damian and Calvin.