Customer Review

4.0 out of 5 stars Bargain at a tenner - great overview of marketing, 21 April 2013
This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs,) (Paperback)
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Another reviewer said you can get all the information in this book free on the internet. Well, sure, you probably can. You can say that for a great many marketing books, but the advantage of this book is that it brings a wealth of concepts, case studies and advice together in one place. At 350+ pages this isn't a book you are going to read and understand swiftly, but it is well worth the time and effort. The writing style is accessible and the author is good at explaining why something works or why it does not.

if you want a comprehensive guide to modern marketing and PR, whether you are learning about it, or want to check whether your current thinking is up to date, then this is a good book to read. Though given that the author seems to bring out a new edition each year, it might be hard to keep up! That said, trends are moving so fast there is probably a need for such regular revision.
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Review Details

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Reviewer

V. Nicholl
(VINE VOICE)    (REAL NAME)   

Location: London, UK

Top Reviewer Ranking: 22,845