3 of 16 people found the following review helpful
This review is from: Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want (Paperback)I bought this book on the strength of the reviews here. But I have to say having read the book initially it was dissapointing. As a sales professional I am always looking at ways to enhance my persuasion skills. Though there were useful things such as building rapport with a stranger by assuming you know them already, most of this stuff I felt was familar with so thought it was of little use.
Though no stranger to communication am relatively new to the idea of NLP. I could understood the concepts of the book but there was a feeling perhaps there are further and more powerful things out there that can be learned. These things are not really touched but thats hardly possible with this small 'thin' book. Having read the book again and again I could see how it could be of use. It gives ideas that are potentially useful and in conjunction with other sources out there such books, internet articles, etc it can lay the foundation to greater development in this area. As the author says its only possible to become effective with practice.
As an overall its a good book for a beginner with some understanding of NLP. Shame from the start the book is leading to get the reader to buy one of his seminars.