A guide for the new way of doing business,
This review is from: Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success (Paperback)
This isn't just a book about marketing. This is a book about a new way of doing business.
If you own a business, and do any online marketing, you've probably realised that things have changed in recent years. You can't just plonk your phone number on a website and expect people to phone you. You can't just buy adverts. You need to offer potential customers something valuable, which they'd appreciate. Only then can you overcome buyers' cynicism and attract the kind of clients you want to work with.
This book should be a bible for business owners. It has lots of actionable tactics about how you can create the right kind of content, get it to your right audience and attract buyers. It also shows how you can get your sales team to use content as an effective prospecting/lead generation tool.
Valuable Content Marketing is a very valuable book - definitely worth reading. And if you're a content marketing novice, I'd also recommend talking to Sonja and Sharon on Twitter (@sonjajefferson and @sjtanton) and reading the content on their website (valuablecontent.co.uk) - they're excellent people to work with!