1 of 1 people found the following review helpful
The New Rules... clearly a reference book,
This review is from: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) (Paperback)
Great book, very well written, with a lot of well chosen references and examples. Definitely provides much food for thought for any communications professional willing to use at best the potential of the Web and on-line interaction with his/her key audiences.