It's the call to arms brands have been waiting for,
This review is from: Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response (Paperback)
#BrandVandals does far more than share tales of the war weary and the battle triumphant - it offers practical advice for brands. If the best defence is a good offence then using great content to create a little army of brand advocates goes a long way in a crisis.
The book also raises the idea that brand vandals won't just be the faceless trolls you imagine, they can be your employees. All the more reason to have a firm social media strategy in place.
Whilst there's no easy way around brand vandals Stephen and Steve give you an arsenal at your disposal when it comes to dealing with them. The key one for me is the idea of transparency. Fighting the vandals with a few truths is a sure fire way to quell the worst of any writing on the (Facebook) wall for your brand.
Arm yourself with #BrandVandals and start taking them head on!