2 of 2 people found the following review helpful
This review is from: Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Hardcover)
This is an intersesting book on herd mentality and how to influence people or sell them something or an idea. It wasn't quite as scientific as I was hoping- more a marketing/management slant due to the author- but there are some references in it so you can follow up the background stuff if you want. His writing style is a nice and easy to read and his humour is great; and there are lots of interesting asides from the examples, for example discussing the Join-Me movement who enact Random Acts of Kindness to strangers. Although you might expect a book about influencing the masses to be a bit of a downer, in fact one of the things that comes out is that we are a super-social species and work best in our herds- or troupes I guess as we are apes- and some positive thoughts about society and the future. A good and thought-provoking read.