9 of 10 people found the following review helpful
Savvy guide to social media marketing,
This review is from: Social Media Marketing: An Hour a Day (Paperback)
The "Social Web" - the weave of "Social Media" Internet sites - is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites' obscure names - Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl - reveal little, and they seem distinctly unwelcoming to overt marketing and advertising. That means your company must handle its online promotion according to the social Web's accepted customs and protocols. Plus, your program must have panache to engage network members. To promote effectively via the social Web, you need a knowledgeable guidebook. getAbstract recommends this hands-on manual by social media marketing whiz Dave Evans. He expertly deciphers the social Web, and explains how to plan and implement a social media marketing campaign with a practical one-hour-a-day schedule. He even details what social Web marketers must not do. That's a handy thing to know in the online jungle, where this insightful book can help you penetrate the social media marketing maze.
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Initial post: 21 Mar 2012 16:52:51 GMT
Innovative Thinking says:
800 pages of historical information, international ROI success stories, 30 personal interviews with people like Biz Stone, inventor of Twitter, Matt Mullenweg, inventor of Word Press, Gary "V", executive vice presidents of YouTube, Flickr, and LinkedIn, tops and tricks more than 20 different social media categories, AND a five step program that takes you step by step to developing a social media plan all for $19 and DAC was disappointment... Dude! I got nothing...
-Lon Safko, author of The Social Media Bible
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