Customer Review

5 of 5 people found the following review helpful
4.0 out of 5 stars *Like*, 13 Sept. 2012
This review is from: Share This: The Social Media Handbook for PR Professionals (Hardcover)
Customer review from the Amazon Vine Programme (What's this?)
Buy this book now. It will be out of date by next Tuesday lunchtime (a fact that several of its authors recognise) having been compiled and written late in 2011 and early 2012. But for now it's a useful guide to social media for PR workers.

The format is of several short chapters, each the equivalent of a 5- to 10-minute speech, highlighting one aspect of the revolution from the point of view of PR professionals. There are few blinding insights, although it's surprisingly light on management-speak and PR gobbledygook, and for the most part is concise and informative.

It doesn't always avoid those pitfalls. Philip Sheldrake's explanation of Web 3.0 is so cursory that one wonders whether he really understands it himself (it's going to be "semantic", apparently), although he is far more lucid when explaining how great other people think he is. Elsewhere, after what seemed a simple enough explanation of PR skills, Daljit Bhurji concluded: "We need to eat our own dog food when it comes to social media," which left me scratching my head and wondering whether I'd understood him after all. Top gobbledygook prize goes to Simon Collister for: "Fully networked 'Join In' non-profits operate as just another node within social media-enabled networks"; a sentence that seems fully leveraged for SEO ecosystem solutions.

The book has been compiled by the Chartered Institute of Public Relations, which is as respectable a provenance as you can get in PR, and the fact that it has several authors, all of whom are writing for an editor who understands their business, means that (the above examples aside) there is a welcome lack of Ego-Guru nonsense.

So it's a dry but readily comprehensible reference book; one that most companies should have a look at.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 

Comments

Tracked by 1 customer

Sort: Oldest first | Newest first
Showing 1-2 of 2 posts in this discussion
Initial post: 2 Jan 2013 15:06:04 GMT
Sheldrake says:
Hi Patrick, sorry you didn't like my part-chapter on Web 3.0, although perhaps you didn't mind my chapter on real-time PR so much. I think the phrase "part-chapter" says it all. I was given the opportunity to provide one chapter of 2000 or so words to write about the Semantic Web (Web 3.0) AND the Internet of Things. There are whole books written about each of these!.. so I can only concur with your conclusion that it was too cursory.

Fortunately, I've been invited to contribute an entire chapter about Web 3.0 in the sequel, and I've restricted myself to introducing readers to RDF - resource description framework. I can't imagine PR practice by mid-decade that doesn't require the application of Web 3.0 services and technologies, so hopefully this chapter will give readers the impetus to explore further.

Cheers.

In reply to an earlier post on 2 Jan 2013 19:48:40 GMT
Yes, the real-time chapter was much better; unfortunately the praise is general but the criticism is specific because there is so much more good in the book than bad. Being an editor of business writing by trade, I'm perhaps more sensitive to this sort of thing than other people.

It's hard to read criticism of one's work in a public place. Thanks for being gracious about it and I hope I understand it better in the sequel, which I certainly will read.
‹ Previous 1 Next ›

Review Details