6 of 7 people found the following review helpful
An excellent exciting inspiring book,
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This review is from: Getting Everything You Can Out Of All You've Got: What To Do When Times Are Tough (Paperback)
It was a joy to read this book. It is fast-paced and punchy and exciting. It is written primarily with a North American readership in mind, so some of the case-studies are challenging: for example, there is a fictional and approving anecdote about a mugger who increased his takings by following the recommended marketing strategies. But, this aside, I was gripped and stimulated by this book. I am now racing to adopt and adapt the hundreds of tips I came away with, and I am also brimming with ideas of my own.