5 of 5 people found the following review helpful
Enjoyable, practical and a must read for those with even a passing interest in Pitching/Sales. A+,
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This review is from: Hidden Agenda: A Proven Way to Win Business and Create A Following (Hardcover)
Having heard about Kevin Allen from various trusted colleagues in different fields of expertise across multiple sectors I had been looking forward to his book and have not been disappointed - especially after seeing at an event last year.
As someone who is time-poor but keen to draw on the experiences of others this book is a somewhat a panacea for me in that I want to have practical examples as well as having some formalized frameworks to apply in their day-to-day activities. I often have bought books or read papers from academics or specialists in certain disciplines but have lost interest in them before completing but the `Hidden Agenda' is a rare thing that is enjoyable to read, you actively engage with the speaker and actually come away `buzzing' with how to apply this to your daily activities.
Also as someone who was unwilling to label myself a `salesman' through a perception that it wasn't how I wanted to be seen this book has been extremely useful in redefining my approach. I can testify that I have closed new business using these techniques and presented new strategies to management, which has helped our wider team develop a new approach in terms of targeting new business.
If you find yourself, especially in this current economic climate, having to learn (or redefine) certain roles within your own company or strengthen your skills within a larger organisation to demonstrate a wider depth of knowledge this book will be of significant interest. We all, to a greater or lesser extent, get involved in driving our companies forward and this book recognises the different 'roles' we can all play in that pursuit.
Business is all about growth, understanding your audience and refining your approach in line with your values. I don't normally post reviews but this book and in particular Kevin Allen warrants it. Highly recommended - this could well become a modern business classic.