2 of 2 people found the following review helpful
Often overlooked, but very important,
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This review is from: Webs of Influence: The Psychology of Online Persuasion (Paperback)
This book addresses an issue that is often overlooked when it comes to online.
Yes, you can have thousands of visitors to your website, but how do you ensure they convert into customers?
You need to influence them.
This book will help you to understand how you can do that (not the technical details), through use of colours, visuals, videos, understanding how the brain works for different personalities and how you can use that knowledge to your advantage.
Nathalie draws from the world of psychology, neuroscience and behavioural economics in this book, and despite being complex subjects in their own right, she does an amazing job to write in a way that most of us can understand.
With case studies, expert insights and easy application guidelines, I would recommend this to anyone involved in any aspect of digital marketing.