7 of 7 people found the following review helpful
An Essential Guide for Service-Based Businesses,
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This review is from: Grow Your Service Firm (Paperback)
I want share my thoughts on Robert Craven's book `Grow Your Service Firm'.
As a service provider myself unlike manufacturers and retailers, I have a bigger challenge in getting people to buy my services ... they can't touch, see or smell what I do.
And that's why service providers like us need to be more creative in how we market ourselves, sell ourselves and ultimately grow our business.
And that's where `Grow Your Service Firm' comes in. Robert Craven shares his vast experience in helping service businesses grow by showing us:
- How to distinguish ourselves and beat the competition
- He takes us through a seven step process on how to be seen as an expert in your industry. He also shares his 22 point Action Plan which will get you to expert status
- And because we don't have physical products to sell he takes us through what makes a powerful marketing tool kit
There are so many great ideas, tips and strategies contained within theses pages.
As a service provider myself I'm going to be reading and re-reading this book over and over again ... I can see it becoming my bible.
It really is an excellent book and I highly recommend it - Robert Craven `Grow Your Service Firm'.