1 of 1 people found the following review helpful
A timeless classic of copywriting,
This review is from: The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells (Paperback)
Yes, it's a bit dated (he talks about typewriters and card indexes) but the basics are all there: clear writing, focus on benefits, never forgetting the target audience, having a clear offer and a call to action.
Whatever the medium, and whatever the tools, those fundamentals will never change. They're as relevant now in the age of blogs, Twitter and Youtube as they were in the time of carbon copies and golfballs.
Bly is the ultimate copywriter's copywriter. Read him and keep.