Customer Review

2 of 2 people found the following review helpful
4.0 out of 5 stars A great prod towards having new ideas, 14 Feb 2009
Verified Purchase(What is this?)
This review is from: How to Get Ideas (Paperback)
This is a fun book to read and I'm sure was a fun book to write.

Jack Foster confesses in the opening pages that there is no rocket science enclosed within its pages, and perhaps nothing new. In one sense he is correct, and his liberal use of quotations, some of which span the centuries, underline the timeless nature of the principles he describes. Indeed like much good advice, he is telling us much that we already know, if only we take the time to stop and realise it. Sadly the reality is that we seldom do.

Here is perhaps the secret of the book. Jack writes in an engaging style which invites the reader to take a moment out from continuously doing what they do. The style of the book and its length, you will read it easily in two evenings, invite the reader to allow themselves to be reminded that they already know how to have ideas, and have simply lost the habit, and need to refine their skill.

In essence the book outlines five steps. Define the problem; Gather the information; Search for the idea; Forget about it; Put the idea into action. As I said, no rocket science, but the book explores each step in concise and inviting chapters which bring focus to the process without labouring the points.

Among other things you'll learn how to be courageous and curious, how Einstein equated his ability to being mentally retarded and thinking like a child, and the importance of fun.
The careful use of quotations expands the imagery of the ideas as do the personal anecdotes and gathered stories. In addition there are lists of prompts to get each of the steps of the process working for you.

Some of the anecdotes naturally relate to Jack's background in advertising, but don't be put off. These do nothing to diminish their value to all of us who seek to see in new ways and do new things.

As a taster, think of the question "What is half of thirteen?
How many answers have you got? The book stops at 23 answers, but having read it, I guarantee you'll double this and know that you can double it again.

This is a good fun read and will remind you of all you know about having ideas, and help make these magical events less infrequent.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

4.7 out of 5 stars (15 customer reviews)
5 star:
 (13)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
Used & New from: 9.38
Add to wishlist
Reviewer


Location: Preston, UK

Top Reviewer Ranking: 3,067