0 of 1 people found the following review helpful
Very interesting, useful read,
This review is from: Share This Too: More Social Media Solutions for PR Professionals (Hardcover)
Customer review from the Amazon Vine Programme (What's this?)
This is a great book that provides a thoughtful exploration of the application of social media in the overall PR/marketing mix. For me, it wasn't strong on the measurement side of things - but online PR isn't simple to measure and I don't know of any books that fully satisfy me on this point anyway.