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A great "two-fingers" in the air read,
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This review is from: Trust Me, I'm Lying: Confessions of a Media Manipulator (Paperback)
If you're interested in the mechanics of online media, this book should definitely be on your "to buy" list. Ryan Holiday, despite knowing he was going to be on the receiving end of some pretty backlash, outed himself, the big dogs of the blog-world and everything in between. Admire him for putting his neck on the line (stunt or no stunt).