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Customer Review

2 of 3 people found the following review helpful
5.0 out of 5 stars Make a decision - do it or don't do it - and have no regrets, 29 Mar. 2009
This review is from: Screw It, Let's Do It: Lessons In Life (Quick Reads) (Paperback)
A book in the Quick Reads series, it is indeed quick and easy to read - it is just 106 pages long, and the type is large. It may be a cut down version of Sir Richard Branson's autobiography, but it is none the worse for that. In the spirit of Sir Winston Churchill's reputed saying: "I have written you a long speech, because I did not have time to write a short one", Sir Richard has distilled the essence of his philosophy about doing business, and seizing opportunities, into a short space. For those with even less time, he has summarised each chapter into a half dozen aphorisms at the beginning of each - "Believe it can be done" through "Rely on Yourself" and "Work Together" to "Always think what you can do to help".

Branson does not offer any insights into any technical business appraisal techniques that he might have, but suggests that these are not very important to him anyway - he has a hunch, and he goes with it. The same thing applies to his ballooning and boating adventures, and these are covered in some detail. There is no doubt that Richard Branson is a man of great courage, but also as one prepared to admit his mistakes, including the time when, as a young man, he ended up in prison for smuggling.

I was bought this book by a friend who was trying to help me make a critical business decision - one on which I was prevaricating. It helped me. "Quick Reads" are aimed partly at "emergent readers" so this would be a great book, too, for any kids interested in business or just needing something inspirational to read - my daughter will be getting it next.
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