Clarity and insight,
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This review is from: Don't Make Me Think: A Common Sense Approach to Web Usability (Voices That Matter) (Paperback)
This book is rightfully a classic. Krug points out all the things we instinctively dislike about poor web sites and poor presentation but could never quite formulate the reasons for. He writes himself with great clarity and insight. A fabulously instructive book written with the discipline and brevity that he advocates for all.