2 of 3 people found the following review helpful
Excellent information and a good read.,
This review is from: Share This Too: More Social Media Solutions for PR Professionals (Hardcover)
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Share This Too: More Social Media Solutions for PR Professionals
I was not expecting too much from this book but was pleasantly surprised.
This is a follow up book and is a series of structured reports from industry experts on the PR side of Social Media.
Social media is a fast growing communications tool which cannot be ignored by any business. This book looks at the ways businesses can channel into this revolution by using PR techniques and ideas. Yes it is biased towards PR but it's in the title.
What can you learn from the book?
The book is not a `how to book' but more of a `why you should' book. Each of the contributors is a specialist in their field and looks at the psychology and growth of Social Media and its impact mainly on PR channels but businesses overall. The book is divided into nice sections starting with `The future of PR' it then moves on to discuss how online habits from customers have developed as technology has changed. The book the delves into how and why this new channel of PR should be worked on and used by any business to develop competitive advantage.
The book the moves on to look at how Social Media will develop in the future. The individual contributors provide a mature and eye opening commentary on using PR and Social Media in a business. There is a lot of good advice and examples to explain the theories and changes of behaviour because of the advent and continuous development of Social Media.
A great and very informative second book on this fast developing area of business. There is much good advice and explanations here and it is well worth a read if you run a business at any level that can or could use Social Media as a PR channel. I was very impressed with it and came away with lots of ideas to help my company work better in its market places by using PR, marketing and Social Media in a cohesive strategy.