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This review is from: Chocolate Wars: From Cadbury to Kraft: 200 years of Sweet Success and Bitter Rivalry (Kindle Edition)
This has to be one of the best books I have read recently for several reasons; it is an unusual subject, it delves into the social history and it is well written.
The books takes us from the humble beginnings of Cadbury and other British manufacturers and brings it right up to date with the take over by Kraft. It shows how the families who founded the business did not just pay lip service to their Quaker religion but actively applied it to every corner of the company so improving the worker's lives although, as is revealed, some were not above a bit of industrial espionage.
It is an inspiring story of how to run a business in a unique and beneficial way but still turn a profit. The story of Hershey repeatedly trying to set himself up in business before he eventually found a winning formula is one of true grit in the face of adversity.
The piece that most surprised me was that Cadbury, and the other UK manufacturers, had salesmen all over the world as early as the 1800s. Plus you'll find out why chocolate eclairs were developed for the Indian market.
Having read this I am now a fully qualified chocolate bore! :)