8 of 8 people found the following review helpful
An essential book if you are in sales or marketing,
By A Customer
This review is from: Influence: Science and Practice (International Edition) (Paperback)
This book is probably the best book I've read on communication skills and influence. The findings are based on scientific studies instead of the author's own opinions which give it credibility. Cialdini's work highlights the 7 key factors that influence human behaviour and illustrates not only how you can utilize these to improve your communication skills, but also how to protect yourself against someone who is attempting to manipulate you with them.
This book is an important book and is highly recommended.
(17 customer reviews)
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