2 of 5 people found the following review helpful
Feed your head and provoke your thoughts,
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This review is from: Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Hardcover)
Loved it! I bought this book a while ago and hoped that somehow osmotically its contents would seep into my brain from the table beside my desk (along with a few others). I finally started dipping into it over the Christmas break and found it a compelling, chapter at a time, take a few notes here and there, read. It has given a good fillip to my new year client conversations, lots to chat with them in a constructive and challenging way about how people behave and how they respond to the communications we set before them. I shall be going back to it.