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A Marketing Master Class,
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This review is from: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) (Hardcover)Adam Morgan sets out to show how smaller players can challenge the market leaders with creative marketing strategies. He succeeds brilliantly and in doing so feeds us some provocative ideas. His examples and case studies are highly instructive. The book will stimulate you to think about your marketing strategies and give you pointers for using innovation to power market share growth. A terrific read for anyone interested in business strategy, marketing or innovation.
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