20 of 21 people found the following review helpful
Breakthrough in marketing & decision making analysis,
By A Customer
This review is from: It's Not Luck (Paperback)
Following on from the Goal this is a book that will require revisiting numerous times and each time will reveal more and give deeper insight into management. 'It's Not Luck' performs the first accesible value / sales analysis showing marketeers how to asses their offerings in such away as to maximize potential returns. This is coupled with Goldratt's analysis technique 'Breaking the cloud'. Which is just as well because some of the analyses will lead to unorthodox solutions and the technique (which works) will help keep people enthusiastically on board. If you wish to stay ahead of the market uy this bk and tell NO-ONE else about it, this way it might not catch on.