6 of 7 people found the following review helpful
Probably a must-have in its day,
This review is from: A Technique for Producing Ideas (McGraw-Hill Advertising Classic) (Paperback)
I bought this book because I've heard it mentioned often and it's really cheap!
It's also a very short book with quite large type!
Basically he says new ideas are made from putting bits of old ideas together, and that you should find out as much as you can and think on it, then go away and have a rest and come back and look again.
And combine things you've found out to create something new. That's really all there is to this book. So the title is very accurate, it is 'a' technique for coming up with ideas, but a pretty obvious one nowadays?