Customer Review

6 of 7 people found the following review helpful
3.0 out of 5 stars Probably a must-have in its day, 5 April 2011
By 
This review is from: A Technique for Producing Ideas (McGraw-Hill Advertising Classic) (Paperback)
I bought this book because I've heard it mentioned often and it's really cheap!

It's also a very short book with quite large type!

Basically he says new ideas are made from putting bits of old ideas together, and that you should find out as much as you can and think on it, then go away and have a rest and come back and look again.

And combine things you've found out to create something new. That's really all there is to this book. So the title is very accurate, it is 'a' technique for coming up with ideas, but a pretty obvious one nowadays?
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

Reviewer


Top Reviewer Ranking: 612,106