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A systematic theory of new media,
This review is from: The Language of New Media (Leonardo Book Series) (Hardcover)This thoughtful, sophisticated book is one of the first attempts to offer a systematic theoretical account of new media. Manovich addresses this challenging task in two ways. First, he uses history and culture to develop his case through analogy, comparison, and contrast. By anchoring new media form and practice in earlier media, Manovich demonstrates the twin forces of continuity and change that make technological development both fascinating and difficult to understand. Second, he uses the clear description of technology and technical effects to elaborate an understanding of what new media are and how they work. The technological parameters and effects of new media give rise to their philosophical, social, and artistic potential. New media programs have been waiting for this book. Many programs support enthusiastic studio work with critical studies and philosophy adapted from other fields. Teachers and students can now examine their work with the help of a focused and articulate expert.
Norwegian School of Management, Oslo, and Denmark's Design School, Copenhagen