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A seminal text of semiology,
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This review is from: Mythologies (Vintage classics) (Paperback)
This book is an edition of Jonathan Cape's 1972 translation from Roland Barthes's book originally published in 1957.
The body of the book is short bites of stimulating thoughts - usually around 3-4 pages - about popular culture items such as 'novels and children', 'toys', 'wine and milk', 'striptease', etc.
The volume ends on a 50-page development on the nature of myths, discussed in terms of semiology, which is most interesting.
One should keep in mind that this book is a selected translation, and not integral.