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Customer Review

5 of 8 people found the following review helpful
1.0 out of 5 stars Nothing special here, 10 May 2014
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This review is from: Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved (Paperback)
As I was browsing amazon, somehow this book came to my attention. I was further intrigued by the almost straight 5 stars it was given by one and all. I was thinking WOW "this book must be packed with some great advice and information". So whilst I'd not heard of the book or the author in any book reviews or it had not been recommended directly to me in some way, I decided to go ahead and click the buy tab.
Well what a disappointment - It is a very small book that is sparsely written - but that's ok - I like the main points and no filler material. What I take umbrage with is the fact that 99% of the material didn't have to be written by some marketing guru but could have been written by my local shopkeeper or even me for that matter since 99% of all the content of this book is just pure BASIC COMMON SENSE.
Why on earth the other reviewers liked and found this book so informative, I have no idea. For me, there's is nothing in here that makes me think "oh glad to know that, I didn't know that." It is all basic and I do mean basic common sense.

PS. With hindsight, all the 5 stars are fictitious 5 stars probably from friends and family and acquaintances I'm guessing. Returned the book today !
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