4 of 5 people found the following review helpful
very helpful book,
This review is from: Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit (Paperback)
There are few things more important than creating a compelling value proposition for a company's products and services.
Written in a very clear, practical style, this book has helped me to understand how to think more clearly through defining a company's value and what customers get when they use it. The detail, with plenty of great diagrams, here leaves very little confusion about what you can do to find your value and deliver value to your customers.
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Location: Hong Kong
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