8 of 9 people found the following review helpful
He obviously listened.,
This review is from: The Advertising Concept Book: Think Now, Design Later (Hardcover)
Many years ago, Peter Barry was a student of mine on the Watford Creative Ad Course .
He was always attentive. Always making notes. He was as alert as a fox on the run.
Peter was incredibly enthusiastic on the processes of lateral strategic thinking.
He would love talking about creativity and rationalising on how the creative mind cracks marketing problems.
It's great to see his thoughts published in this easy to use and highly enjoyable book.
Many of my graduates could write a book on creative advertising but I don't think any of them could produce a book that was so incisive, enlightening and practical.
This is simply the best book any aspiring advertising creative can buy.
Tony Cullingham. Tutor/Leader Watford Creative Ad Course.