5 of 5 people found the following review helpful
a non-viral book about viral marketing-pass it on!,
This review is from: Viral Loop (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
What do Tupperware, HotorNot and ebay have in common? Answer- they are all proponents of " Viral marketing"- companies that have succeeded through word of mouth alone. There's a real interesting story here- and this book tells half of it.
Neatly and efficiently, it relates the stories of several of these companies that have succeeded through clever use of the public. And fascinating stories they are.
And yet..and yet..
There's something missing here. The book is fun and interesting. But it could have been so much more. it could have been much more analytical, letting the reader see behind the business.
I enjoyed it, but I didn't get the feeling I got reading Freakanomics, for example, that I was seeing what goes on behind the magician's curtain. Just a set of anecdotes. Good anecdotes, mind you- but there could have been so much more...