44 of 44 people found the following review helpful
Good, but lacking in finality,
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This review is from: Flipnosis: The Art of Split-Second Persuasion (Paperback)
Let's get one thing straight; I do like this book, hence the 4 stars. It is fairly academic and can be a bit heavy going for the none-scientist, but the author goes in to a lot of detail about the science of persusasion and how it is manifest in our, and others, brains.
My only problem with it is that as the background develops you then hit the chapters dealing with "flipnosis" itself. I was hoping for a couple of chapters dealing with putting the science in to practice, so that I could become more persuasive myself (persusasion and negotiation is part of my job). In fact, Kevin does not go in to this any further, and really what you are left with at the end is the knowledge of what in theory makes certain people more persuasive without any real clue as to how to do it yourself. What you need to do is inferred from the content of the book, but that does not make it very easy to put in to practice.
Buy this book if you want an entertaining, well written, scientific but understandable book about how persuasion works. Think twice if you want an "instructional" book about how to be more persuasive in your everyday life.