2 of 2 people found the following review helpful
Instructive, reassuring, and great fun,
By A Customer
This review is from: The Non-designer's Web Book (Paperback)
Most web site designers take one of two opposite approaches: (1) overwhelm the user with gobs of information (and, sometimes, try to compensate for the resultant dullness by throwing in pointless animations, clashing colors, etc.), or (2) offer visual candy, but under all the spiffy PhotoShop graphics and Java special effects there's no useful content.
Ms. Williams starts with the most basic considerations: What is it that you want your site to SAY about you or your business? Given that, what's the most effective way to say it? Not only is the book full of useful information, clearly presented, about site navigation and design, but it's visually appealing and a pleasure to read -- just like a good web site! And, while you're having fun, you're also painlessly learning a surprising amount.
The book is rather thin on technical details, but I think this is a point in its favor: too much specific information renders a computer book obsolete almost as soon as the ink is dry; however, the design principles Williams sets out are timeless. I also liked her reassurance that you don't have to be a technical expert to design an effective web site: good thinking and planning are the only "secret." This is far and away the best book I've seen on the subject, and I recommend it highly.