5 of 5 people found the following review helpful
A great read,
This review is from: The Ecology of Commerce: Doing Good Business (Hardcover)
This book is ageing a bit now, but the ideas in it are still sound, and Hawken presents his arguments in clear and cogent fashion. This seems to be one of those books that many people regard as a seminal influence in how they look at the way they do business or live their lives, and it's clear why.
I'd heard about it a number of times before deciding to buy a copy and see for myself. The reason why I got it in the end was that I had read a couple of other books and seen presentations which made reference to examples quoted in this book (St Matthew's Island being one example) and thought that I should look at this source reference as well. The book is structured as presenting a range of challenges and then discussing possible solutions to these within a real world context, so it is a practical primer on applied sustainability as well as a thesis on the limitations of existing business models and the need for wider change.
Well worth hunting down. I shall be using it as a reference for a long time to come.