2 of 2 people found the following review helpful
Good but long winded...,
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This review is from: The Challenger Sale: Taking Control of the Customer Conversation (Paperback)
I liked the ideas in this book, but it took a long time to get to them!
The book could do with being separated into the science behind getting to the findings, and then putting the findings into practice...maybe even two separate books for different audiences. Worth the money but a long time to get to the nub of the issue!