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Make an Amazing business today.,
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This review is from: Purple Cow: Transform Your Business by Being Remarkable (Paperback)
Godin isn't doing anything revolutionary in his books. This is good. He isn't trying to be clever. This is good. He is however, trying to get you to get your business to work. He goes about this by taking the most obvious, elementary ideas and expressing them simply and with plenty of information to back up what he is saying. He uses diagrams, stories, case studies and whatever else comes along to illustrate these points again and again. In this book there is one basic idea. That businesses are ten a penny, like cows in a field. How do you make your business stand out from all the other cows? Have a purple cow! Make your business unique and amazing. It seems, simple, it is simple, but hardly anyone is doing it. If people spent more time implementing Godin's brilliant ideas, and less time worrying about having something revolutionary to do or say, there would be a lot more fantastic, successful businesses out there.