Customer Review

3 of 4 people found the following review helpful
5.0 out of 5 stars A different way to do business, 14 Jun 2011
This review is from: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (Hardcover)
When I started my business I took advice from the bank, the government advice agencies, and loads of other 'knowledgable' people, and began to think that business wasn't fun after all. There were very regimented regimes that everyone said I had to go through in order to make my business conform before I could start to do anything creative with it.
This book, and the philosophies of Steve Jobs have transformed my outlook on business. It is fun. It can be laid back and yet thrust forward at the same time, and above all, it's easy! If you have a well thought out vision, and a product/service that performs a purpose, then people want it from you whether they know it yet or not, and this book will highlight that perfectly. A must for any business minded person.
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