Customer Review

4 of 5 people found the following review helpful
2.0 out of 5 stars Superficial and Irritating, 8 Mar. 2012
This review is from: The SMARTA Way to Do Business: By Entrepreneurs, for Entrepreneurs; Your Ultimate Guide to Starting a Business (Paperback)
I found this book very gimmicky. It consists of a series of extremely short chapters (each only 2 or so pages long) which means the whole thing reads like a series of blog posts. Maybe that's where it was assembled from?

Most of the advice is mainstream business advice that you find in many other books. The only difference is that this one dresses it up with a load of references to Smarta this and Smarta that.

Such as "Smarta people know that they have to be one step ahead all the time" or "Smarta people recognize the importance of flexibility" or "Smarta entrepreneurs connect via social media" and so on and so on all the way through the book.

This really got on my nerves after a while and I found it patronizing and unnecessary.

Or maybe it is necessary - for the publishers - in order to plug their "Smarta" website brand and imprint it into the readers heads...

The emphasis of the book is very much on the online business world, e-commerce and so on. This is one area where many business start up books are still weak, so that's maybe a positive feature. But I still found even that to be treated in a superficial way.

I also didn't find much practical solid information or resources mentioned in the book. Much of it was just vacuous "you can do it" type stuff.

The content is very lightweight and magazine (or blog?) style. Though maybe that's good if you want a Readers Digest type approach to the subject.

Another thing I disliked was the use of blueish print in the book. Again: it cries gimmick. Why not just use normal standard black print like other books. I guess blue tint is the Smarta Way To Print A Business Start Up Book.

To sum up, there are smart(a) business start up books out there than this one.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in