4 of 5 people found the following review helpful
Superficial and Irritating,
This review is from: The SMARTA Way to Do Business: By Entrepreneurs, for Entrepreneurs; Your Ultimate Guide to Starting a Business (Paperback)
I found this book very gimmicky. It consists of a series of extremely short chapters (each only 2 or so pages long) which means the whole thing reads like a series of blog posts. Maybe that's where it was assembled from?
Most of the advice is mainstream business advice that you find in many other books. The only difference is that this one dresses it up with a load of references to Smarta this and Smarta that.
Such as "Smarta people know that they have to be one step ahead all the time" or "Smarta people recognize the importance of flexibility" or "Smarta entrepreneurs connect via social media" and so on and so on all the way through the book.
This really got on my nerves after a while and I found it patronizing and unnecessary.
Or maybe it is necessary - for the publishers - in order to plug their "Smarta" website brand and imprint it into the readers heads...
The emphasis of the book is very much on the online business world, e-commerce and so on. This is one area where many business start up books are still weak, so that's maybe a positive feature. But I still found even that to be treated in a superficial way.
I also didn't find much practical solid information or resources mentioned in the book. Much of it was just vacuous "you can do it" type stuff.
The content is very lightweight and magazine (or blog?) style. Though maybe that's good if you want a Readers Digest type approach to the subject.
Another thing I disliked was the use of blueish print in the book. Again: it cries gimmick. Why not just use normal standard black print like other books. I guess blue tint is the Smarta Way To Print A Business Start Up Book.
To sum up, there are smart(a) business start up books out there than this one.