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0 of 1 people found the following review helpful
5.0 out of 5 stars A must read!, 5 Dec 2012
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This review is from: Webs of Influence: The Psychology of Online Persuasion (Paperback)
A nust read for every marketeer/advertiser. You learn a lot with this book and after reading it you become more aware of so many things which can help you having a better website. The funny thing is, although is dedicated to internet, you can apply a lot of things on "traditional advertisement". Another thing I felt is the fact that this book helped me how to apply informations I learned at University, like Hofstede dimensions, while developing a website or even a marketing/advertisement campaign. :)
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