1 of 2 people found the following review helpful
Grinding It Out by Ray Kroc,
This review is from: Grinding It Out: The Making Of McDonald's (Mass Market Paperback)
It took a song by Mark Knopfler (Dire Straights) to get me interested in this book, but I am glad he wrote it, as having now read it. It tells of the rise of the McDonalds burger chain and how it became to be so successful, it is not for anyone who is expecting a blow by blow account of how to make money, but it is for those who are looking towards a long term aim, it you want to take out a McDonalds franchise then this could well be the book to inspire you to do so.
This should be the sort of book that all colleges in the UK should be using to inspire our next generation of workers if they are only doing business studies or just doing an apprenticeship this is one book I would say to any of them go get and read.