34 of 38 people found the following review helpful
Are you sure you need a 60G iPod ?,
This review is from: The Paradox of Choice: Why More Is Less (P.S.) (Paperback)
I had a guilty secret. I'd buy a gadget, think it was great for a while, stop using it and then feel guilty about getting the thing in the first place. Being a typical bloke, I rarely talked about this to anyone and thought it was just me being pathetic. Then I read this book and realised, yipee !, I'm just a shallow consumer and virtually everyone else feels the same - to a greater or lesser degree.
Schwartz exhaustively mines this tendency and matches a good overall structural discourse with really interesting snippets from psychological research. My only problem with the book is the ending, having devoted around 200 pages to analysis the last chapter about what to do about choice is quite perfunctory (don't compare too much, expect to be disappointed etc.).
Plus there's a real howler (for me anyway) right at the end when he states that you just have to accept that the 'best things in life' only go to those who do 'better'. But by 'best things' he means a bigger house or a faster car i.e. small incremental 'improvements' over what you already have. To be fair he does also state that you should be happy with 'adequate' but there was still that nasty allusion to the fact that you should 'know your place'. Better to simply laugh at the idiots out there who wreck their lives in the persuit of gadget happiness.
Mind you, have you seen that new iPod ?